We attend trade fairs without a plan and lose contacts afterwards
Choose the right fairs by industry and country, plan the visit in the team agenda and turn every contact into a dated next step.
What the team experiences
Fairs are chosen by habit, not by where your buyers exhibit or visit.
Meetings at the fair are arranged by message and nobody sees the full agenda.
Business cards and notes stay in a bag, and the follow-up starts weeks later or never.
What usually creates the problem
There is no shared calendar
Each person tracks events separately, so the team discovers relevant fairs too late.
The visit has no target list
Without a list of companies to meet, time at the fair goes to whoever walks by.
Contacts never reach the CRM
Conversations at the fair are not recorded with an owner, so the follow-up depends on memory.
A practical way forward
Treat each fair as a short sales project: choose it with criteria, prepare the list and close the loop in the CRM.
1. Select the fairs
Filter fairs by industry, country and dates, and confirm the details on the organizer's official website.
2. Plan the visit
Add the fair to the agenda of the people who will attend and list the companies you want to meet.
3. Close the loop
Register each contact as a company or lead with an owner and schedule the next step before you travel back.
How TargetFy helps
TargetFy includes a curated calendar of trade fairs and conferences by industry, country and city, with the official website and source for each edition. A fair can be added to the agenda as a planned meeting, and contacts continue in the CRM with owners and next steps.
Fairs chosen with clear criteria
A visible agenda for everyone attending
Faster follow-up after each event
What the calendar does not replace
The calendar is curated and does not update itself. Dates, venues and editions can change, so always confirm on the organizer's official website before booking travel.
FAQ
Does TargetFy register us at the fair?
No. TargetFy helps you choose and plan. Registration, tickets and stands are handled directly with the organizer.
Can a manager plan the visit for a seller?
Yes. An administrator can add the fair to the agenda of an active team member, and sellers can add it to their own agenda.
Related services
CRM & Sales Operations International ExpansionTalk to TargetFy